www.datamotionpublishing.com

Nowadays, with a multitude of available tools—POD, Internet, and online booksellers—authors have more options for publishing their own books and are seeing the playing field leveled between traditionally published and self-published books. Lots of authors choose to self-publish their books for many reasons, here are some of them:

Signing with a traditional publishing house is time consuming – and never a guarantee. With self-publishing your book could be ready for market within weeks or months.
Your career can get a boost. Self-publishing a book within your field of work can position you as an expert, which can lead to new sales or business opportunities.
Your book is time sensitive and, for whatever the reason, it needs to be out there now while the buzz is happening.
Your book may appeal to a very limited market, one which may not be of interest to a traditional publishing house. A smaller, self-published run may be perfect for you.
It’s a good way to test drive your book. Will your book sell and be successful? First time authors may choose to self-publish a small number of books to test the market.
Total control! Authors who self-publish can be involved in the entire creative process and have final say about all aspects of their book.
It gets you out there! You’ll learn about the process of publishing from start to finish. And, if you achieve success with your self-published book, you may put yourself in a better position to get the attention of a publishing house.